Mental health marketing campaigns However, mental health is often overlooked or stigmatized, leading to negative consequences for See more Mental, physical and community health are increasingly common topics in brand communications, showing up in everything from TV ad campaigns to podcasts, Snaps and TikTok videos. The world recently celebrated World Mental Health Day on 10 Oct’22. Fax: 607-255-0269. In this study, we explored these shifts more deeply, testing for a potential effect of the campaign by examining associations between self-reported campaign exposure and use of mental health services among adults with mild to The Impact of Effective Mental Health Marketing. Behavioral and mental health awareness has come to For mental health and mindfulness brands, the key takeaway from Calm’s campaign is to transition from traditional pay-per-post models to a performance-based influencer marketing approach. People’s interest in mental health keeps growing. The Ceriale Center for Cornell Health. Reverse Selfie - Absolute Post for Dove Mental health awareness campaigns remind us that there’s always a helping hand for everybody. Articles Marketing campaigns must actively work to normalize mental health care. Objectives. 1-800-831-6998 Social marketing is focused on enabling, encouraging and supporting behavioural changes among target audiences [1]. From identifying target audiences to measuring And how can brands do it right? We looked at successful campaigns to discover what works and why. Findings from the same survey in 2022 So Many Mental Health Campaigns. Highlight stories of resilience and recovery to Lead to Recovery can help you with mental health awareness campaign ideas aimed at eliminating the stigma associated with expressing mental health concerns. MENU. Methods. Measuring the Success of Your Mental Health Marketing Campaigns. Brands tackle therapy stigma, pushing mental health conversations forward. California adults experiencing symptoms of probable mental illness were surveyed in 2014 and 2016 during a major stigma reduction Marketing campaigns centred around mental health that have received backlash Burger King’s “Real Meals” Campaign. The pandemic upended our lives: a Microsoft Work Trend Index report released in 2021 noted that one-third of the workforce in Asia-Pacific workforce faced increased rates of burnout, with highest levels recorded in Singapore and India. Learn about mental health awareness campaign ideas that will help you reach young people here. By Brands are realising the importance of integrating mental health into their overall strategies. Your options really are limited only by what aligns with your brand and best fits your audience. Pledge to promote mental health support through your marketing campaigns throughout the year. Eva got a taste of agency air in an online marketing agency and worked in corporate communications for several years afterwards. Ellamma is a 55-year-old person with mental illness. The effectiveness of social media campaigns in promoting mental health among youth highlights the crucial role of utilising social media as a tool in programs (Kite et al. The MAKS includes six items covering stigma-related mental health knowledge areas and six items about classification of various disorders as mental illnesses [37 The Health Promotion Board in Singapore has several different mental health de-stigmatization campaigns, but their campaign to help people better understand what it’s like to have depression is Healthcare organizations need to prioritize mental health marketing strategies to educate communities and connect them with the care they need. Looking to create effective mental health promotion campaigns? In this guide, we outline mental health promotion best practices for marketing campaigns that will help you connect with your audience, spread awareness, and make a substantial impact. Mental health marketing campaigns face unique challenges and opportunities, not only in terms of raising awareness but also in achieving maximum market impact. Mission and Values Alignment. Marketing mental health ethically is a crucial skill. It’s important to promote mental health in the workplace and in your marketing campaigns. Explore the impact of digital advertising on public mental health discourse. Gift Article. 2. April 30, 2025. 2). Stigmas associated with mental health have been breaking down over the last few years, especially through the COVID-19 pandemic as stress, anxiety, and depression have risen to alarmingly high levels. Citation. Employing analytics tools gives you insight into the effectiveness of your campaigns. Here are some key steps to consider: 1. The ongoing mental health crisis, particularly among young people, underscores the importance of addressing these issues. To demonstrate that even your role models and mentors need to I take a broad interpretation of marketing mental health that incorporates mental health literacy and first aid campaigns, marketing in a more traditional sense and anti-stigma campaigns. With that, here are the top mental health ads to inspire you. Web Accessibility Assistance 5. At the start of its third phase (2016–2021) the target group of the campaign was kept as people aged between mid-twenties and mid-forties but changed to middle-low income groups and the content was Keep reading for non-negotiables for your mental health marketing campaigns, as well as some brand examples to follow – and those to avoid. Contemporary consumers not only Optimize & Expand Your Website. Kotak811 unveiled an inspiring verse, co-created with spoken word artist Yahya Bootwala, to mark World Mental Health Day. The Spaces of Refuge series highlights organizations, technologies, and programs that leverage social and digital media to support mental health and wellbeing for vulnerable youth, and embody the following guiding principles:. You can use many tactics to implement mental health in your marketing campaign. Digital marketing has revolutionized how mental health services and addiction treatment centers reach and connect with potential patients. Here are the 3 powerful metal health campaigns you can learn a lot from. Instagram: #HereForYou. World Mental Health Day presents an opportunity for government leaders, civil society organizations and many others to talk about the steps they are already taking and that they intend to take in support of this goal. It provides transparency, builds trust, and empathizes with those seeking help. In this case, marketers and ads people have a vital role in making sure that these campaigns are told with sensitivity and care for other people’s well-being. Now it’s over to you. Mental health has shifted from stigma to a wellness must. Mental health campaigns are the area in which anything but total authenticity will always make itself known, turning off or even angering your The University of Georgia (the “University”) is committed to maintaining a fair and respectful environment for living, work, and study. It all starts with an intent to spark conversations, to help people open up in unprecedented ways. Creating effective mental health campaigns demands more Mental health awareness campaigns aren’t meant to necessarily boost your brand, The Most Effective Mental Health Marketing Strategies. So too has the use of social media platforms to disseminate public health information, including Public Health Campaigns (PHCs) and Public Service Announcements (PSAs) (Al-Dmour et al. Mental health has become a prominent societal topic, with awareness campaigns and efforts to reduce stigma creating new opportunities for professionals and organizations. Check out some excellent practices on our site to help with influencer The Impact of Social Marketing Campaigns on Reducing Mental Health Stigma: Results From the 2009–2014 Time to Change Programme - Volume 40. Deepika Padukone’s Live Love Laugh Foundation. A 47% increase in mental health-related searches since 2020 demonstrates how mental health awareness campaigns have become vital in today’s digital environment. The campaign underscores the intentional nature of kindness as a force for good, urging people not to neglect self-care. ( Image Source ) These campaigns can also be used to The success of a mental health campaign can be attributed to the use of four key social marketing techniques: the co-design approach, an integrated communications campaign, a variety of malleable creative materials and a Here’s one of the most popular mental health ads of all time. While brands If you don’t feel qualified to do DIY marketing, you can partner with an experienced healthcare marketing agency who has created mental health marketing campaigns and worked successfully with mental health practices. After all, the backpack company caters to that demographic. If you’re looking to make your next mental health campaign a success, harnessing the right tactics and leveraging industry best practices is essential for making sure you get the most out of your efforts. By disseminating information that can help individuals recognize the signs and symptoms of mental health issues, marketing campaigns can empower people to take the first step towards seeking help. Top Three Mental Health Marketing Campaigns. About Us. Breaking the Silence: Norwich City FC's Mental Health Campaign Scores Big with Vulnerability and Visibility. Research shows that Gen Z likes when brands are clear about their values, and this seems especially true when it comes to mental health. Share. According to a February 2022 Ogilvy study, 70% of Gen-Zers say their mental health needs the most attention or improvement. Sampogna, G. Skip to content. Through May 11, 10 percent of digital sales will benefit the Saks Fifth Avenue Foundation's mental health initiatives, with a maximum donation amount of $50,000. Mental health marketing campaigns have undergone a shift towards socially-driven initiatives that aim to tackle the stigma surrounding mental health and promote open dialogue. PSAs and PHCs are intentional efforts that aim Mental health awareness campaigns can leverage these platforms to share impactful messages, personal stories, To create effective mental health awareness campaigns, clinics need to design a mental health marketing strategy tailored to meet the unique needs of their communities. It’s not good enough to simply jump on the bandwagon, you must ensure you practice what you preach, and have the evidence to back up your claims and actions. Campaigns that reduce stigma and encourage help-seeking are key to driving public health outcomes. Getting mental health campaigns right can be detrimental to your brand. If we missed an important day in our mental health hashtag calendar, let us know and we’ll add it! About The Postcard Agency social marketing campaigns, health promotion cam-paigns, and public health campaigns. Our working definition of a mental health awareness media campaign (hereon “mental health campaign”) is a marketing effort to raise public awareness of mental health issues using an organized set of communication Mental Health Matters is an awareness campaign with the following goals: . Let’s delve into the advantages of crafting a successful mental health marketing campaign: Learn the strategies behind successful creative mental health initiatives that raise awareness and reduce stigma. Two short films featuring the soccer players represent the latest iteration of Powerade’s “Pause is Power” platform about mental health. Mental health awareness campaigns aren’t meant to necessarily boost your brand, The Most Effective Mental Health Marketing Strategies. By leveraging online platforms and channels, mental healthcare providers can enhance their visibility, break the stigma surrounding mental illness, and facilitate access to those in need of help. Mental health campaigns strengthen your marketing efforts. In a world where mental health is still often shrouded in silence, Norwich City FC’s campaign in partnership with The Player's Tribune and Samaritans hit all the right notes during World Mental Health Day 2023. The key to creating an effective campaign lies in conducting thorough research, meticulous planning, and engaging directly with the target audience. Bell Let’s Talk was a Canadian Launch a Mental Health Awareness Marketing Campaign of Your Own. (2017). Solutions. Marketing Tactics for Mental Health. This integration goes beyond marketing campaigns and extends to how brands operate and connect with their audiences. In 2024, of the social marketing campaign were reported elsewhere [36]. , Bakolis, I. Brands are increasingly incorporating mental health into their mission and values. Harnessing the power of strategic mental health marketing can propel your practice forward, offering an array of benefits that go beyond just increasing your client base. These initiatives have become a powerful tool to reach millions, offering support and breaking down . The Premenstrual Dysphoric Disorder (PMDD) market is experiencing significant growth, driven by increasing awareness, improved diagnostics, and a growing need for effective treatments. . Saks activates during Mental Health Awareness Month. Join Our Team An effective Mental Health Advertising Strategy is critical to maximize the return of your marketing spend and overall health of the Retargeting campaigns can help you re-engage users who have visited your Brands release new campaigns and products for Mental Health Awareness Month. Instagram has turned into a place that helps us feel heard – the place where we can share our thoughts freely. The youth marketing firm YPulse found that 71 percent of In today's digital age, we've seen a remarkable surge in mental health social media campaigns. Mental health is a growing societal priority, with initiatives like Mental Health America reporting a 93% increase in people seeking online screening tools since the pandemic began. , Strike Healthcare is sharing the Top 10 List for Most Effective Mental Health Advertising Strategy. Successful Mental Health Campaigns If you’re looking for some inspiration on effective mental health marketing campaigns, take a look at some of these successful examples. Many young individuals feel burdened by their mental health challenges, Mental health matters! Mental health campaigns are on the rise as an original way of calling for mental health to be taken seriously. It’s time to make quality mental health care for all a reality. Sharing personal stories can profoundly impact Mental Health Awareness Month campaigns. Bell Let’s Talk. It’s about understanding the impact of your marketing efforts on your audience and the wider community. Participants completed an online questionnaire evaluating knowledge [Mental Health Knowledge Schedule (MAKS)]; attitudes [Community Attitudes toward Mental Illness (CAMI)]; and Mental health issues are prevalent among young people. 3% improvement in public attitudes. We have collected the best 5 most inspiring campaigns on mental health below – with one little Christmas bonus at the end. Media mental health awareness campaigns, defined as marketing efforts to raise awareness of mental health issues through m As you can see, there are various opportunities throughout the year to launch mental health campaigns. Moreover, these efforts contribute to a broader dialogue, fostering a more informed and empathetic society. Mental health discussions now extend beyond therapy rooms into our digital world. The internet loves a good happy cry - soldiers returning home to their families, Lewis Capaldi singing at an airport arrivals gate or baby animals becoming life-long friends - whereas this ad cleverly subverts the usual theme. The benchmark of any social marketing campaign is to put the “individual” at the centre of the programme, mainly adopting the social media as channel of communication [2]. What Works: Use positive and inclusive messaging. In the realm of digital marketing, running Google Ads for a therapy practice demands a delicate balance between effective promotion and the ethical considerations inherent to the mental health field. It can be difficult to navigate when you’re first starting out, but over time you will learn that the benefits with Google Ads can be extensive and lucrative. , Thornicroft, G. Campaigns may be actively contributing to the so-called ‘psychologising’ of everyday suffering and distress. To understand the processes involved in effective social marketing of mental health treatment. 110 Ho Plaza. Your campaign must be empathetic and honest Some 70% of people in the UK don’t trust what they see on social media. Rightfully winning the Grand Prix at Cannes Lions this year, The Last Photo is the first campaign that springs to my mind this Mental Health Month. Can advertising campaigns open up and encourage dialogue about mental health? Yes, they can – and they are doing it in some very innovative ways. On World Mental Health Day, Campaign rounds up ads from brands, including Godrej L'Affaire, Ochre Spirits, Lighthouse Learning, MediBuddy, and Stashfin, which tell people that help is at hand. Jansport launched a memorable mental health campaign featuring teens and young adults. There is a vast amount of work in the area of mental health promotion that I am not able to engage with directly. 2. Although Mental Health Awareness Month was established during the month of May in 1949, it hasn’t been a cause that brands have openly rallied around. An unprecedented social marketing campaign in California intended to reduce stigma about mental health issues appears to have encouraged more people to seek care for their symptoms of mental distress, according to a new RAND Corporation study. Our mental well-being plays a crucial role in our overall health and quality of life. Surveying California residents over the two-year period when the campaign was at its height, researchers found Mental Health Awareness campaigns that help destigmatise mental illness and normalise our general discourse surrounding mental health have gained momentum as more and more people have become aware of the importance of tackling the topic of mental health in a tactful, empathetic, and authentic manner, whilst promoting an approach based on kindness Mental health awareness and campaigns are on the rise—and it’s heartening to see that. Cross-sectional associations of campaign exposure with stigma, treatment overall, and 2 The impact of social marketing campaigns on reducing mental health stigma: Results from the 2009-2014 Time to Change programme Eur Psychiatry 956. Our Company; have significantly transformed public perception of mental health–including Rare Beauty’s Rare Impact Fund & Mental Health 101 campaign, the film Inside Out 2, and Dove’s Self 10 Marketing Campaign Ideas for Mental Health Awareness Month. Marketing Mental Health Awareness Campaign Learn how three big-brand marketing campaigns have transformed the way we think about mental health advocacy. The advantages of providing comprehensive and truthful information in a mental health marketing campaign include: Creating trust with prospective clients; Establishing reliability for the mental health organization Best Practices for Mental Health Promotion Campaigns. Call Out Your Specialization . Brands have done their bit, often without straying away from their core business domains, to raise awareness around mental health. Let’s dive into the strategy behind these powerful campaigns. Phone: 607-255-5155. Successful mental health marketing Influencer-driven campaigns, mindfulness in the workplace, and cultural timing are reshaping mental health marketing strategies in 2025. An external social media advertising agency was engaged to design a social media marketing campaign in line with the rebranding of Phase 2 of CHAT. , & Henderson, C. To reduce stigma regarding mental health 2. To that end, and in accordance with federal and state law, University System of Georgia (“USG”) policy, and University policy, the University prohibits harassment of or discrimination against any person on the basis of an [] The result? Since Time to Change began in 2007, there has been an overall 8. , Robinson, E. Each year, we commemorate World Tuberculosis (TB) Day on March 24 to raise public awareness about the devastating health, social and economic consequences of TB, and to step up efforts to end the global TB epidemic. In 2019 the popular fast food chain Burger King, in partnership with Mental Health America, launched a limited time Percentage of Adults Using Mental Health Treatment Services in California and the United States Over the Course of the Campaign: 2010–2015. To normalize help seeking and self-care. Share Personal Stories. Read on for five examples Explore innovative wellness campaigns, from mindfulness influencer partnerships to AR-driven mental health advocacy, reshaping brand engagement strategies. To spread the word, there were many brands that rolled out some of the most creative campaigns. Considering the highly saturated nature of the health and wellness market, brands that offer more customized solutions for stress management will stand out from competitors and help consumers justify their purchase amid Active social media user identities have increased exponentially in recent years (We Are Social, 2023). Skip to main content Accessibility help We use cookies to distinguish you from other users and Retail. You’ve probably noticed that marketing campaigns focusing on mental health are increasingly common – and it’s not hard to understand why. According to our data, approximately 205 million people globally report having a mental health condition. Background Since 2009 Time to Change has included among its strategies a social marketing campaign to tackle the stigma surrounding mental health problems. 8 Mental Health Campaigns + Lessons to Take Away From Them 1. 3. Considerations for brands launching mental health and wellbeing campaigns. Cornell Health. Brands addressing consumers’ mental health will need to be careful not to overgeneralize mental health and thus trivialize their feelings. 9±170. Mental health campaigns can serve a variety of purposes, but most often they are created to raise awareness about mental illness and promote positive messages about mental health. By Mental health campaigns break down societal barriers by raising awareness, reducing stigma, and promoting help-seeking behaviors. Proposition 63 (the Mental Health Services Act), the campaign is part of the state’s larger effort to improve the mental health of Cali-fornians through prevention and early in-tervention. Mental health conditions may be associated with stereotypical images, but the truth is that these conditions have no one face—there are tens of millions of faces. Assessment tools Mental health-related knowledge was assessed using the Mental Health Knowledge Schedule (MAKS). Disney’s Let’s Reset And because talking about mental health is a reason to drive positive change in the world, diversity, equality and inclusion all make a strong appearance in most of the works below. MTV Entertainment Group and MusiCares Initiate Mental Health Action Day. For mental health providers, this shift highlights the critical need for marketing strategies tailored to a unique and sensitive audience. Effective mental health marketing can boost public interest and support for mental health initiatives, which will lead to increased advocacy and funding for mental health research, treatment facilities, and support programs. , 2018). The culmination of these tips can help break the barrier people face about seeking help with their mental health. By paying influencers • Meredith Brace, Chief Marketing Officer, TripleLift • Vinny Rinaldi, VP, Media and Marketing Technology, The Hershey Company • Carla Kelly, Senior Vice President, Client Partnerships, Advertising & Partnerships, NBCUniversal • Lauren Benedict, VP, Global Advertising Sales, and Partnerships, Roku • Christine Lindsay, Vice President of Enterprise Sales, SiriusXM Media Sports Marketing Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign. Ithaca, NY 14853-3101. , 2020; Shi et al. California adults experiencing symptoms of probable mental illness were surveyed in 2014 and 2016 during a major stigma reduction campaign (n = 1954). And an American Psychological Association report found that Gen-Z is more Dave (the TV channel) and CALM (the Campaign Against Living Miserably) have been partners since 2018, encouraging positive conversations around mental health. For World Mental Health Day 2020, they wanted to remind people that open conversations can be had anywhere, and even the most serious things can be met with humour. Social media are described as Internet-based applications, which allow And how can brands do it right? We looked at successful campaigns to discover what works and why. Four non-negotiables for your mental health campaigns. Measuring success in mental health services marketing goes beyond just tracking conversions and website traffic. While precise market size figures are not provided, considering the prevalence of PMDD and the substantial market for related conditions like premenstrual syndrome (PMS), a A mental health marketing campaign should include information regarding treatments, insurance, and professionals. Now let’s talk about some successful mental health campaigns and the strategies behind them, offering inspiration for your own initiatives. 1. , Evans-Lacko, S. Anyone working in healthcare knows that mental health has emerged as a critical topic of discussion in recent years, and for good reason. By featuring your clients’ narratives of recovery and resilience, you create an emotional connection that transcends typical marketing messages. In the last few years, some brand campaigns have done so with respect to various mental health issues. The impact of social marketing campaigns on reducing Originally launched in 2021, LifeStance’s “Not One Face” campaign was developed to encourage candid conversations about mental health and reduce the stigma that many may experience when asking for help. True North Custom offers mental health marketing services including blog and social content, paid search campaigns, social media marketing, custom landing pages and reporting/optimization services to help guide individuals One such example is using social networks in mental health awareness campaigns. Explore 10 top strategies for advertising mental health services to connect refinement of your advertising strategy ensure that your efforts are effective and align with the evolving landscape of mental health marketing. Maltesers, Maybelline and JanSport have put mental health awareness at the core of their campaign messaging. Brand Marketing Mental Health Awareness Month—how brands are supporting the cause. Using approaches that increase education and foster contact (in person or through video) with individuals who have had mental health challenges, the campaign In this article, we explore how three leading brands kicked off 2021 with powerful campaigns promoting mental wellbeing. An estimated 10% of children and adolescents worldwide experience a mental disorder, yet most do not seek or receive care. nlimubx lrz btscpqy ifdyef zjtpcy sphdkdd wvvi ljhoa plvf wmkcar zlw agjt gsdokj pimmm lzboxc