Integrated marketing communications northwestern. Join us for a workshop on EndNote or Zotero.

Integrated marketing communications northwestern 303-0 Integrated Marketing Communications Strategy. PY - 2009. 89 SUBJECTS Journalism, Media, Integrated Marketing Communications, Medill School of; Journalism, Media, Integrated Marketing Communications, Medill School of Northwestern Northwestern University; Medill School of Journalism, Media, Integrated Marketing Communications; Overview; Fingerprint; Network; Experts (32) Research Output (664) Mi Hyun Lee joined the IMC faculty as an assistant professor in 2018. Forrester This link opens in a new window This database offers research on emerging technologies for both consumer and business to business settings. Overview of class. Overview of class Finance for Integrated Marketing Communications; Finance for Integrated Marketing Communications (312-0-20) Instructors. S. url?scp=0011535273 IMC 303: Integrated Marketing Communications Strategy IMC 303 (Core) Integrated Marketing Communications Strategy focuses on the strategic marketing communications process that includes consumer insight and research, market segmentation, brand positioning, communication messages and media decisions. Examining the Practice and Shifting the Paradigm The IMC approach to marketing, once dismissed as a passing fad, was named and codified by Don Schultz, who joined the Medill faculty in 1977 and later became Discover Medill. Schools may decide the best way to represent themselves by choosing which word takes prominence in the primary zone of the lockup. Marketing Models I teaches advanced modeling techniques to improve the effectiveness of marketing decisions. Students typically take one or two units per quarter. Gerald Joseph Chiaro. 20: Northwestern University. T2 - Practice leads theory. You will be eligible for an even wider range of career opportunities because the marketing communication skills you will learn in the certificate program are applicable to journalism, media, and As the first-of-its-kind program, the Medill Integrated Marketing Communications master’s has been synonymous with marketing excellence and innovation since the degree was created in 1991. Feb 21, 2025 · Northwestern subscribes to partial full text services (no webinars). Medill offers all Northwestern undergraduates the opportunity to learn more about integrated marketing communications by earning an IMC certificate. Integrated Marketing Communications Strategy; Integrated Marketing Communications Strategy (303-0-21) Instructors. Caywood, CL 2016, Integrated Marketing Communications. Y1 - 2014. PY - 2014. scopus. com/inward/record. AU - Mulhern, Frank. Y1 - 2004/3. AU - Naik, Prasad A. and international media properties, including business and consumer magazines, radio, newspapers, TV and the internet, that are updated monthly. Candy Lee. Your health and well-being, along with that of the Medill community, are our top priority. Northwestern University; Medill School of Journalism, Media, Integrated Marketing Communications; Overview; Fingerprint; Network; Experts (36); Research Output (846 Integrated Marketing Communications; Marketing Models I; Marketing Models I (462-0-21) Instructors. Trienens Institute for Sustainability and Energy - Member; Person: Academic Jan 9, 2024 · Integrated marketing communications, or IMC, is a strategic approach to marketing communications that evolved alongside the beginnings of modern digital marketing. This chapter explores how IMC has emerged as a reputation support force. Advance your career with Medill's Master of Science in Integrated Marketing Communications. AU - Kang, Kyoungsoo. PY - 2012. Office of the Registrar. It examines the development of IMC and the reputation-building process. Caywood is editor of the first and second editions of the text and professional book: The Handbook of Strategic Public Relations & Integrated Marketing Communications (McGraw Hill, 2012). Julian Runge serves as assistant professor in the Integrated Marketing Communications program. BT - The Handbook of Strategic Public Relations and Integrated Marketing Communications. Application Instructions: Master’s in Integrated Marketing Communications (IMC) Professional Program Note: Northwestern Medill is working with prospective IMC Professional students in response to the COVID-19 pandemic. in CE Carroll (ed. McCormick Foundation Ctr 3107: Mon 2:00PM - 4:50PM. The application review process is the same for all three Rounds, and all admitted students will be considered for merit-based scholarships regardless of the round Feb 21, 2025 · Search the full text of this site. He founded and published the Journal of Integrated Marketing Communications for 20 years at Northwestern. You will be eligible for an even wider range of career opportunities because business skills you will learn in the certificate program are applicable to journalism, media and many other fields. Despite the inherent risk of communications tactics, using the framework of an integrated marketing communications (IMC) strategy with stakeholders may help prevent reputation damage. Our Integrated Marketing Communications Professional program, offered through the Medill School of Journalism, Media, Integrated Marketing Communications helps you build your expertise in consumer understanding through a rigorous and immersive curriculum. Y1 - 2004/12/1. Matos - Mon 5:00PM - 7:50PM Andrea Bian (’22), specializes in corporate marketing communications. S. Join us for a workshop on EndNote or Zotero. Our integrated marketing communications programs will help set you apart from others in the industry and prepare you for the future. Headphones can be plugged into a mobile device so that guests needing this accommodation can amplify the sound to their desired level. Integrated Marketing Communications Certificate Program The Integrated Marketing Communications Certificate Program focuses on effective marketing communications strategies, tactics, and tools for an increasingly customer-centric environment. Mar 14, 2025 · A leading source of news and insight serving marketing communications business. AU - Schultz, Don E. McCormick Foundation Ctr 3127: Mon 9:00AM - 11:50AM. Discover Medill. The Medill Master’s in Integrated Marketing Communications Professional program at Northwestern University was created by marketers, for marketers. Tuesday, April 22, 2025 2:00 PM - 3:00 PM, Mudd Library Small Classroom 2124 Feb 21, 2025 · Database of media rates and information, consists of cataloged entries of more than 100,000 U. His research primarily explores the social impacts of new media, with a particular focus on digital commercial platforms that gather consumer behaviors. Covers U. Integrated Marketing Communications; Digital Governance; Digital Governance (311-0-20) Instructors. Introduction to Integrated Marketing Communications; Introduction to Integrated Marketing Communications (300-0-20) Instructors. fjm274 northwestern edu; Integrated Marketing Communications - Professor, Hamad Bin Khalifa Al-Thani Chair in Journalism; Paula M. Matos - Mon 5:00PM - 7:50PM Feb 21, 2025 · Integrated marketing communications research. Medill launched the first IMC master's program for marketing communications leaders 21: Integrated Marketing Communications Strategy - Jacqueline Babb - Mon, Wed 10:00AM - 11:50AM 306-0 Strategic Communications 20: Strategic Communications - Dr. Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC Viswanathan's research focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. The digital arena is a boundary-less space with a seemingly infinite number of consumer touchpoints. Medill School of Journalism, Media, Integrated Marketing Communications; Medill School of Journalism, Media, Integrated Marketing Communications Lockups Horizontal Lockups. First published in 1979 and owned by Shamrock Capital since 2020, Adweek boasts award-winning coverage that reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. ER - Medill School of Journalism, Media, Integrated Marketing Communications; Medill School of Journalism, Media, Integrated Marketing Communications Lockups Horizontal Lockups. David Andrew Shell. PY - 1992/2/12. Mar 23, 2023 · Each of these developments has moved marketing closer to the goal of customer-centricity that drives Integrated Marketing Communications. T1 - Understanding the diffusion of integrated marketing communications. Oct 28, 2023 · The IMC Professional master's program at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications is designed to allow working marketers to continue their careers while expanding their expertise and professional networks. 300-0 Introduction to Integrated Marketing Communications. Department Heads; Vijay Viswanathan Professor: 847-467-0869: Primary Contacts; Robin Young Program Coordinator Senior: 847-491-5665 The Experience A Kellogg MBA is your gateway to a global community, countless personal and professional opportunities and access to the sharpest minds in business. Chao Yu is an Assistant Professor of Integrated Marketing Communications at Northwestern University. Our deep marketplace knowledge, backed by the latest insights and data, will help you make strategic decisions and adapt to an industry that seems to evolve every week. and Marjorie Weinberg College of Arts and Sciences; Archives Mar 14, 2025 · Adweek is the leading source of news and insight serving the brand marketing ecosystem. Medill School of Journalism, Media, Integrated Marketing Communications Jan 15, 2025 · A leading source of news and insight serving marketing communications business. Y1 - 1992/2/12. & LaTour, K. SN - 978-00717674. 21: Integrated Marketing Communications Strategy - Gerry Chiaro - Mon, Wed 12:00PM - 1:50PM 306-0 Strategic Communications 20: Strategic Communications - Dr. Today, we continue to bridge industry-changing research with real-world knowledge to change the way you think about the field for the better. ), The SAGE Encyclopedia of Corporate Reputation. Carey School of Business at Arizona State University and Statistics from the College of Science at Virginia Tech. Sage. Students typically take one or two units per quarter, with a total of 13 units required for the program. Forrester's research publications analyze a broad range of technology areas such as new media, computing, software, networking, telecommunications and the Internet, and project how technology trends will affect businesses, consumers Discover Medill. McCormick Foundation Ctr 3119: Mon, Wed 2:00PM - 3:50PM. latour (March 1954 - November 2015) LaTour, M. Throughout her time at Northwestern, Andrea held several marketing and communications internships in the tech industry, including for Intel and Zendesk, the latter of which she worked at for her Journalism Residency. McCormick Foundation Ctr 3107: Wed 2:00PM - 4:50PM. N2 - The concept of Integrated Marketing Communications (IMC) emphasizes the role of synergy, which arises when the combined effect of multiple activities exceeds the sum of their individual effects. AccessibleNU serves, supports and empowers Northwestern students with disabilities by ensuring equal access to fully participate in academic programming and all other facets of university life. Runge studies the effects of digital marketing technologies and algorithms in digital media and games. AU - Raman, Kalyan. Medill School of Journalism, Media, Integrated Marketing Communications. N2 - This chapter shows that integrated marketing communication (IMC) is still far from being a solidified concept or even an agreed-upon theory. Since the introduction of IMC in the late 1980s, the concept has spread around the world. ’s in Marketing from the W. PY - 2004/12/1. Journalism Degree; Judd A. McCormick Foundation Ctr 3119: Tues 3:00PM - 5:50PM. Brand communications integrated with other aspects of marketing, including product strategy, pricing, and retailing. Limit search by selecting Only My Access. T1 - Integrated marketing communications. T1 - Long-term profit impact of integrated marketing communications program. Fax number (847) 491 Tuition for the Master of Science in Integrated Marketing Communications Professional program at Northwestern University is $5,463 per unit for the 2024-2025 academic year. N2 - Once again a "paradigm shift" is about to occur, leaving an accepted and acknowledged academic and social frame of standardization, simplification, and specialization totally perplexed. The strategic marketing communications process that includes consumer insight and research, market segmentation, brand TY - JOUR. ", Feb 7, 2025 · Integrated marketing communications research. Guided by the industry experts who lead Medill’s Professional Master of Science in Integrated Marketing Communications program, you will learn how major brands achieve results using a customer centric, data-driven approach. Tuition for the Master of Science in Integrated Marketing Communications Professional program is $5,463 per unit. EndNote. PY - 2004/3. Whitaker, who holds bachelor’s and master’s degrees from Medill, is the first alumnus of the school to serve as dean. Integrated Marketing Communications; Marketing Models I; Marketing Models I (462-0-21) Instructors. AU - Kitchen, Philip J. advertising agencies (total estimated billings - $20. Fisk Hall 206: Mon, Tues, Wed, Thurs 1:00PM - 4:30PM. Vijay Viswanathan. We are training a new generation of multimedia journalists and integrated marketing communications professionals who are finding new ways to understand audiences and not only thriving in this exciting new landscape but also helping to shape it. N2 - A computer scientist, Mark Weiser, envisioned over a decade ago that future environments would be saturated with computing and communication capability, but yet gracefully integrated with human users (Weiser 1991). Northwestern University; Medill School of Journalism, Media, Integrated Marketing Communications; Overview; Fingerprint; Network; Experts (33) Research Output (673) T1 - The Handbook of Strategic Public Relations and Integrated Marketing Communications. This paper overviews the transformation in media and describes the implications for integrated marketing communications (IMC) practice and scholarship. A2 - Caywood, Clarke L. McCormick Foundation Ctr 3107: Mon, Wed 12:00PM - 1:50PM. BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. The IMC framework, as developed at Northwestern University's Medill School of Journalism, Media, Integrated Marketing Communications, is grounded in consumer behavior and psychology Feb 21, 2025 · First-time users must create a login profile with NU email address and made-up password. Integrated Marketing Communications. T2 - From media channels to digital connectivity. The five-quarter program includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and direct marketing along with a cluster of MBA-level business classes. Case studies and writing-intensive assignments. Digital Governance will explore the legal and ethical uses of the emerging technologies that now drive marketing and marketing IMC 303-0 Integrated Marketing Communications Strategy 2 electives from: 2 IMC 304-0 Digital Media Strategies IMC 305-0 Analytics to Activation IMC 306-0 Strategic Communications IMC 307-0 Digital, Social and Mobile Marketing IMC 310-0 IMC Law, Ethics and Technology IMC 311-0 Data Governance IMC 312-0 Finance for Integrated Marketing Communications The Experience A Kellogg MBA is your gateway to a global community, countless personal and professional opportunities and access to the sharpest minds in business. Integrated Marketing Communications; Journalism. Jun 10, 2024 · Hearing Accommodations. Meeting Info. To cut through the noise for today’s consumers, great marketing isn’t optional—it’s essential. Medill’s prestigious IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age. An introduction to strategic marketing communications that includes consumer insight, market segmentation, brand Search by expertise, name or affiliation. IMC 300-0 Introduction to Integrated Marketing Communications (1 Unit) Basic introduction to the strategic marketing communications process, including consumer insight and research, market segmentation, brand positioning, communications messages, and media decisions. Integrated Marketing Communications is a strategic approach centered around the customer and driven by quantitative and qualitative data. UR - http://www. Toggle navigation. Integrated Marketing Communications Certificate; Journalism; Judd A. Create innovative marketing communications strategies. Balance qualitative and quantitative data to build strong brands. Integrated Marketing Communications Browse our best resources, organized by subject. TY - JOUR. PB - McGraw Hill. With a background in behavioral economics, he works on problems of high practical relevance in digital marketing. Carolyn Tang. N2 - Media is in the midst of a digital revolution that frees news, information and advertising from the technological limits of print and broadcast infrastructures. Northwestern University; Medill School of Journalism, Media, Integrated Marketing Communications; Overview; Fingerprint; Network; Experts (33) Research Output (673) Integrated Marketing Communications; MarTech Essentials: Navigating the intersection of Marketing, Data and AI; MarTech Essentials: Navigating the intersection of Marketing, Data and AI (515-0-20) Instructors. Mi Hyun Lee. TBA: Mon, Tues, Wed, Thurs, Fri 8:00AM - 6:00PM. IMC 303-0 Integrated Marketing Communications Strategy (1 Unit) Consumer insight and research, market segmentation, brand positioning, communication messages, and media decisions. PY - 2010. The Immersive Course Experience Opportunities designed for Master of Science in Integrated Marketing Communications Professional Feb 16, 2025 · 美国西北大学 Northwestern University成立于1851年，位于伊利诺伊州东北部埃文斯顿，是一所著名的私立研究型大学。2025年US NEWS排名第6位。 MS in Integrated Marketing Communications -IMC开设在Medill School of Journalism新闻学院下边。该项目是学季制，分为为五个学季，15个月时间。 Medill offers all Northwestern undergraduates the opportunity to learn more about integrated marketing communications by earning an IMC certificate. D. Fax number (847) 491-8458. Overview of tactical areas, such as branding, advertising, digital media, and TY - JOUR. Rafael O. Results will link to pages containing your terms; results from subject page searches are automatically filtered by that subject. Phone number (847) 491-5234. T1 - Integrated Marketing Communication Research. M3 - Book. Y1 - 2009. A. This paper reviews the development of the concept of Integrated Marketing Communications (IMC) in terms of its theoretical foundations through an exploratory study of IMC within a judgment sample of U. AU - Schultz, Don Edward. Integrated Marketing Communications - Associate Professor, Clinical, g-chiaro northwestern edu; Integrated Marketing Communications - Associate Professor, Northwestern University; Medill School of Journalism, Media, Integrated Marketing Communications; Overview; Fingerprint; Network; Experts (36); Research Output (795 Public Relations and Organizational Communication Medill School of Journalism, Media, Integrated Marketing Communications 1845 Sheridan Road Evanston, IL 60208-2101 To learn more about the Northwestern Medill Professional Master of Science in Integrated Marketing Professional Program, contact an admissions outreach advisor at 844-946-3714. Anthony Jr Poidomani. For guests who need additional sound enhancement, the ceremony will be live-streamed with audio, video, and captions. and Marjorie Weinberg College of Arts and Sciences; Archives Earn your master’s degree online, in-person or a combination with Northwestern University. Digital media brings about infinite reproduction of content, consumer networking, user-generated content and an expansion of media from news and entertainment to almost any technology that has Those programs have been fused into an integrated marketing communications program. Overview of class Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. , European and some Asian markets in the following: automotive, consumer lifestyles, food, household, media, retail, beauty, health, drink and tobacco, leisure, technology, clothing, travel, life stages and more. She received her Ph. PY - 2008/12 Feb 21, 2025 · A leading source of news and insight serving marketing communications business. Y1 - 2010. P. Gerry Chiaro. Northwestern University; Medill School of Journalism, Media, Integrated Marketing Communications; Overview; Fingerprint; Network; Experts (35) Research Output (789) Integrated Marketing Communications; Digital Marketing Activation; Digital Marketing Activation (427-0-20) Instructors. Nov 18, 2024 · A leading source of news and insight serving marketing communications business. Mar 14, 2025 · Upcoming Citation Management Workshops. , May 5 2016 , The Routledge Handbook of Hotel Chain Management. Building an integrated marketing communications mindset for hotel managers dedicated to the memory of michael s. This book was published as a special issue of the Journal of Marketing Communications. 4 billion). It prepares students for entry-level marketing communications positions in such fields as T1 - Integrated marketing communications in retailing. Each class is typically one unit. AU - Kim, Ilchul. Thomas Hayden. Integrated Marketing Communications; Brand Communication Decisions; Brand Communication Decisions (421-0-22) Instructors. AU - Han, Dongsub. AB - This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Finance for IMC will focus on the familiarity and use of financial tools important to marketing executives in budget . The integrated marketing communications (IMC) curriculum is designed for you to cultivate breadth and depth of expertise and strategic thinking in three core areas of integrated marketing communications: Customer understanding and analysis of consumer data; Messages and content, including: Brand strategy; Strategic communications Northwestern University; Medill School of Journalism, Media, Integrated Marketing Communications; Overview; Fingerprint; Network; Experts (36) Research Output (843) Oct 7, 2024 · Applicants to Medill’s Integrating Marketing Communications Full-time Program can choose to apply by one of three deadlines for the 2024-2025 school year, listed in the table below. What will I learn? You will take five courses, three core and two elective, in Integrated Marketing Communications at Medill. Understand and engage consumers in the digital age. Y1 - 2012. Data on population, housing, economy and geography all from the US Census Bureau. iexohl vcik nnt euspivsw rkjd qqt taqtww ohhx gytyd bolj pdow anl sayr ycakv uoklz